The Firm

For over a decade, Lighthouse Public Affairs has worked to lay a strong foundation for success. The statewide firm in place today was expanded with care, step by intentional step, always focused on our clients’ needs, desires and best interests.

2023
Sacramento

Lighthouse Best Places to Work

Lighthouse Public Affairs named one of Sacramento's best places to work by the Sacramento Business Journal.

2022
Southern California

Los Angeles Skyline

Lighthouse Public Affairs opens in Los Angeles, its sixth office

2018
Sacramento

Sacramento SkylineLighthouse Public Affairs expands into Sacramento

2015
Oakland

East Bay

Lighthouse Public Affairs opens an office in Oakland

2014
Silicon Valley

Palo Alto

Lighthouse Public Affairs opens an office in Palo Alto

2014
Marin County

Marin Civic Center

Lighthouse Public Affairs opens an office in San Rafael

2012
Boe Hayward

Rich Peterson & Boe Hayward

Rich Peterson is joined by Boe Hayward (r) as a Founder of Lighthouse

2010
Lighthouse Public Affairs Founded

Rich Peterson founds Lighthouse Public Affairs in San Francisco

Charles “Chappie” Jones, Jr.

Director

Chappie Jones has more than 35 years of public and private sector experience in public policy, strategy, leadership, project and channel management, and technical sales. Chappie’s extensive background gives him a keen understanding of the challenges and opportunities faced by the public and private sector. His experience provides him with the knowledge and know-how to solve all manner of local and regional problems across a multitude of sectors. 

Chappie was elected to the San José City Council in November 2014 – with close to 60% of the popular vote – where he represented City Council District 1, the region of West San José that borders the cities of Campbell, Cupertino, Santa Clara, and Saratoga. In 2019, he assumed the role of Vice Mayor. During his tenure on the council, Chappie advanced policies to improve the quality of life for San Jose’s residents. In particular, he led efforts to increase the regional minimum wage in Santa Clara County, as well as policies that helped narrow San Jose’s digital divide. He has been a tireless advocate for advancing the economic interests of small and minority-owned business, at risk youth, and the underserved areas of San José.

Chappie led numerous local and regional agencies and commissions, including as chair of the Santa Clara County Valley Transportation Authority (VTA), as president of the Cities Association of Santa Clara County (CASCC), and as chair of the San José Small Business Advisory Task Force.

Prior to his election, Chappie worked in the private sector where he held senior regional management positions with Apple and AT&T.

Chappie has a bachelor’s degree in economics from the University of California at Davis and a Master of Business Administration from the Haas School of Business at UC Berkeley. Chappie has been married to his wife, Kelli, for 30 years. Together they have two grown children and live in the Murdock neighborhood of West San José.

Julia Forrest

Project Manager

Julia Forrest is a public relations and policy professional with experience in political journalism, communications strategy, digital/social media, and public relations. Prior to joining Lighthouse, Julia worked for news outlets in Michigan, Washington D.C., and California covering local, state, and national politics.

Julia also served as a communications consultant for Leopold Strategies, where she worked on numerous local, state, and national campaigns. She has ghostwritten op-ed’s and opinion pieces for a variety of local, state and national elected officials and organization leaders. Her experiences in civics and journalism equip her to understand and disseminate complex policy, legislative, and regulatory issues.

Julia earned her B.A. from the University of Michigan Gerald R. Ford School of Public Policy.

Denise Corona Avalos

Legislative Assistant

Denise brings more than 17 years experience in the public policy and state affairs environment. In her role with Elevance Health, she supported numerous executives and their teams to keep processes running smoothly and compliant.

As a Legislative Assistant within Lighthouse Public Affairs, Denise Corona Avalos brings her expertise in a broad variety of administrative tasks. She works directly with the Legislative Manager and firm lobbyists, providing scheduling assistance as well as technical and legislative support to our projects. Denise also monitors legislative and administrative hearings in the Capitol and follows issues and legislation important to our clients.

An alumnus of Sacramento City College and Skyline College, Denise is a Sacramento native who spends her spare time as an entrepreneur and affiliate marketer and is an avid “glamper.” During the summer months you’ll find her, her four dogs, and her husband on the Mendocino coast surrounded by redwoods.