The Firm

For over a decade, Lighthouse Public Affairs has worked to lay a strong foundation for success. The statewide firm in place today was expanded with care, step by intentional step, always focused on our clients’ needs, desires and best interests.

Southern California

Los Angeles Skyline

Lighthouse Public Affairs opens in Los Angeles, its sixth office


Sacramento SkylineLighthouse Public Affairs expands into Sacramento


East Bay

Lighthouse Public Affairs opens an office in Oakland

Silicon Valley

Palo Alto

Lighthouse Public Affairs opens an office in Palo Alto

Marin County

Marin Civic Center

Lighthouse Public Affairs opens an office in San Rafael

Boe Hayward

Rich Peterson & Boe Hayward

Rich Peterson is joined by Boe Hayward (r) as a Founder of Lighthouse

Lighthouse Public Affairs Founded

Rich Peterson founds Lighthouse Public Affairs in San Francisco

Denise Corona Avalos

Legislative Assistant

Denise brings more than 17 years experience in the public policy and state affairs environment. In her role with Elevance Health, she supported numerous executives and their teams to keep processes running smoothly and compliant.

As a Legislative Assistant within Lighthouse Public Affairs, Denise Corona Avalos brings her expertise in a broad variety of administrative tasks. She works directly with the Legislative Manager and firm lobbyists, providing scheduling assistance as well as technical and legislative support to our projects. Denise also monitors legislative and administrative hearings in the Capitol and follows issues and legislation important to our clients.

An alumnus of Sacramento City College and Skyline College, Denise is a Sacramento native who spends her spare time as an entrepreneur and affiliate marketer and is an avid “glamper.” During the summer months you’ll find her, her four dogs, and her husband on the Mendocino coast surrounded by redwoods.